Marketing Mayhem in the Hotel Booking Space
If there is any more dynamic and competitive marketing niche online than travel and hospitality, even the casual observer would have a hard time noticing it. If only there was a way to discern just where the many online business are headed. Well, maybe by noting some significant ones, along with their latest news, we [...] Follow SEJ on Twitter @sejournal

AdVoice: Find the Niche in the Haystack
A multinational services company manages a limited product portfolio. Specialisation in a particular industry sector or value chain is inherent to a company and its market position. Product portfolio optimisation is a widely explored marketing strategy involving techniques that include product life cycle assessment, segmentation and niching, and analysis based on the famous BCG matrix. ...

NBC's 'Smash' Gamble: How the Network is Spending Big to Lure Viewers
Marisa Guthrie, Lacey Rose THE REPORT: Budget-busting marketing counters fears that a Broadway drama might be too niche for mainstream TV. read more

Moriah Murphy Joins Heartland Payment Systems as a Director of Marketing in Tallahassee Region
Heartland Payment Systems® , one of the nation’s largest payments processors, has named Moriah Murphy as a director of marketing. With broad marketing experience from he

Pharma's niche focus spurs US aid for antibiotics
The pharmaceutical industry won approval to market a record number of new drugs for rare diseases last year, as a combination of scientific innovation and business opportunity spurred new treatments for diseaseslong-ignored by drug companies.